Management by Objectives

January 15, 2006

A MANAGER'S FAILURE TO CLEARLY communicate values, objectives, and principles will see their project end in defeat.

Micromanagement is often considered a curse word in the wireless industry. And while micromanagement does have its pitfalls, we know the devil is in the details.

SkyLink Networks uses a practice known as management by objectives (MBO) to help successfully navigate through every site development project. MBO achieves the same results as pure micromanagement, but without de-motivating personnel and creating resentment.

MBO is a process where everyone consents to the aims and purposes before a project ever begins. Client, management and staff will develop and embrace all of the objectives before setting out on their new mission. All too often managers will fail to outline the processes and goals for its team. This does not happen at SkyLink Networks. We produce a written description of each objective to help minimize miscommunication. It is also a way to precisely measure a project from start to finish.

SkyLink Networks works closely with you to identify the critical paths to success, establish priorities, and use parallel processing to achieve results as quickly as possible. Because we know you are motivated by your concern for the details, we make managing those details our primary concern. ■

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